My skin becomes very dry and itchy during winters, particularly after showers. I used this to relieve the itchiness. It's a pretty decent lotion for the purpose it's made for. The non-grease and fast absorbing formula is great. While the product is not all natural because of the menthol and dimethicone and other chemical ingredients, the fact that it has no added fragrance makes it easier on sensitive skin than other moisturizing lotions that have added artificial fragrance. Click here to buy this lotion at $7.46